Loreto Sea and Land Tours
Loreto Sea and Land Tours offers adventure and nature tourism in Loreto, Mexico. I was hired as a consultant to help refine their content strategy and assess marketing options suited to their budget and time. Since the owners run several tourism businesses, we created shared marketing goals to support them all. The main focus is community building and client retention, especially in the off-season, to support year-round tourism.
01
Audited Current Marketing
An audit of their current marketing revealed a strong foundation with key areas needing improvement to maximize impact:
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Website lacks tools like Google Analytics and heat mapping, limiting insight into user behavior.
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Google Business Profiles have a low review count compared to competitors, reducing local search performance.
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Social media is present but inconsistent and lacks strategic direction.
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Based on cost per click and industry standard conversion rates, the Google Ads budget is too low to drive significant results.
Improving these areas would strengthen reach, engagement, and conversion.
02
Market Research
Market research uncovered key opportunities for them to improve visibility and competitiveness:
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Social media offers strong potential, especially for visual content on Instagram, TikTok, and Facebook.
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High-quality video and photography are essential in the tourism industry.
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Competitors rank higher online due to better SEO, more Google reviews, and larger ad budgets.
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Travelers often search for specific experiences (e.g., whale watching, island tours, diving) using keywords underused on the current site.
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Spanish-language visibility is limited, reducing reach to a major market segment.
To stay competitive, the brand needs a stronger digital presence, more Google reviews, and clearer keyword targeting.
03
Marketing Strategy
My marketing strategy focuses on sustainable growth and retention by supporting the full customer journey and aligning efforts across all ventures:
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Target the adventure and nature tourism market to attract a specific demographic.
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Build a brand and community that connects customers to something larger than tourism, to nature. And helps them connect with the family who runs the company.
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Refine SEO and use organic and paid media to drive growth across the full marketing funnel.
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Create a personal, family-operated feel through storytelling and behind-the-scenes content.
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Differentiate from competitors by clearly communicating that all services are handled in-house, not outsourced.
This approach ensures we attract the right customers, foster lasting relationships, and build a resilient brand that stands out in a competitive market.
04
Social Media Strategy
My strategy positions the brand as a trusted adventure tour company and storyteller of Loreto’s beauty by supporting all stages of the marketing funnel, including raising awareness, building trust during consideration, and driving conversions and repeat bookings. The content plan focuses on:
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High-quality visuals
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Educational posts
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Community and culture highlights
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Customer and team storytelling
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Behind-the-scenes content
This approach generates qualified leads, builds a strong online community, fosters lasting guest connections, and deepens trust through authentic content.
05
Social Media Content
Based on our content strategy, I created sample content for each category to give the owner a clear reference for their team. Below are examples designed to be authentic and aligned with what resonates with the audience.
Come experience one of the most exciting catches in Baja, Rooster Fish season is almost here!
We’d love to take you out on the water. Book your tour online today and save your spot before they’re gone!
#roosterfishseason #anglersparadise #loretomexico #sportfishingtrips #mexicanfishing
Have safety concerns made you hesitant to visit Mexico?
We understand that traveling internationally can bring up a lot of questions and worries. That’s why we’ve put together the facts along with our personal insight as locals who live and work here in Loreto.
If you’re curious or have any questions about traveling to Mexico or Loreto, we’d love to chat! Loreto is our home, and making sure you feel welcome is one of our top priorities.
#loretomexico #visitmexico #safetravel
Just another magical day in Loreto 🐬
Who would you want to experience this with? Tag them!
#dolphinpod #oceanlife #dolphinwatching #loretomexico #visitmexico
Mexico is so much more than just fancy resorts.
With five nearby islands, if you visit Loreto, your days can be filled with diving, snorkeling, swimming, and island hopping. It's a coastal town on the Baja Peninsula, nestled along the Sea of Cortez. It's home to some of the best whale-watching, fishing, and dolphin-watching in all of Mexico.
And if you visit at the right time, you might even catch a glimpse of the magical bioluminescence lighting up the ocean.
Share this with someone you want to explore the ✨other ✨ side of Mexico with!
#coronadoislandmexico #islandhopping #adventuretravel #travelmexico #islandlife
It's hot out, and we know you want a popscile from La Michoacana Ice Cream.
Ready to come back? Book your trip by DMing us or booking online today!
#loretomexico #mexicanvacation #summerescape #beachgetaway #exploremexico
Hi!
This is Sara. I moved to Loreto in 2003 due to my love of adventure and nature after spending time on Catalina. I fell in love with diving in the Sea of Cortez, whale watching, seeing dolphins daily, and the rich culture and history of Mexico. Because of this, I started Loreto Sea and Land Tours with my boyfriend (now husband 🥰) Juve.
As a family-run and owned business, we now get to show our favorite part of Mexico to travelers every day.
If you want an authentic Mexico experience, an adventure, and to see the best of Mexico’s natural beauty, send us a DM or book online today!
#loretomexico #exploreloreto #adventuretravel #mexico #bucketlistitems